BIDU: Traffic Was Up In 1Q20 During The Outbreak; Tight Control Of Cost And Expense Are Positive For Earnings; Ad Environment Is Still Challenging

  • BIDU: Traffic Was Up In 1Q20 During The Outbreak; Tight Control Of Cost And Expense Are Positive For Earnings; Ad Environment Is Still Challenging

BIDU will report 1Q20results on May 18th after the markets close followed by a 9:15pm EST conference call. Based on our data andcalculations, we believe BIDU’s 1Q20 net revenue is likely to be better thanconsensus at RMB 21.91B and within its guidance range of RMB 21.0B – RMB 22.9B.In 1Q20, mobile Baidu traffic jumped up as there were more inquiries forinformation related to COVID-19; however, it was hard to convert the trafficinto monetizable clicks. While the company continues to promote its BaiduMobile Search APP, Haokan and Quanmin (short video APP), it also has beenfocusing on cost and spending control since 2Q19.

About

Contact

Careers

T.H. Capital is an independent research and investment advisory firm specializing in China. We offer real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects, from China ADRs to international names that have meaningful exposure to the China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
Address:

5E, Tower D, Central International Trade Center, 6 Jianguomenwai Avenue, Beijing 100022, China

Email:

services@thcapital-china.com

Do you enjoy pursuing original research in any aspect of the financial markets and have the ability to present research in a refreshing and captivating manner?
Careers