WB: 2019 Is A Challenging Year For WB With Multiple Headwinds; Maintain Buy Rating

  • Date: Aug 15, 2019
  • Industry:Social Media
  • Company:WB
  • Partial Report:Name: WB 2Q19 Preview 08152019.pdf - Size: 0.62M - Free Download
  • WB: 2019 Is A Challenging Year For WB With Multiple Headwinds; Maintain Buy Rating

WB will report 2Q19 results on August 19th before the markets open with a 7am EST conference call. Based on our data and calculations, we believe the company’s 2Q19 revenue is likely to be in line with consensus at $429.9M and towards the low-end of guidance range of $427M - $437M. Fundamentally, 2019 is a challenging year for WB as it is under pressure from multiple fronts including: 1) negative impact from a weak economy on its brand advertising business; 2) ByteDance took more market shares in performance-based advertising market; and 3) politically sensitive year puts constrains on content.

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