T. H. Data Flash – Online Auto Marketing – June 2015: Steady Growth in Paying Dealers for ATHM and BITA in 2Q15

  • T. H. Data Flash – Online Auto Marketing – June 2015: Steady Growth in Paying Dealers for ATHM and BITA in 2Q15

Steady growth in paying dealers for both ATHM and BITA - According to our proprietary data, total registered dealers for 2Q15 were stable at around 23K and 25K for ATHM and BITA, respectively. In June, ATHM’s dealer subscriptions reached 18.4K from 17.3K in May, vs. BITA at 18.1K from 18.2K in May (Figure 1). In 2Q15, the total number of paying dealers for ATHM reached 53.3K from 51.9K in 1Q15 and BITA reached 54.5K from 53K last quarter.

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