T. H. Data Flash – Mobile Apps for Auto Services – August 2014: Car Rental Market Might Be The Biggest X Factor

  • T. H. Data Flash – Mobile Apps for Auto Services – August 2014: Car Rental Market Might Be The Biggest X Factor

New car: Vertical internet vendors are taking ground from portal in terms of mobile downloads with 85.8% market share - The internet automobile information and marketing services vendors can be classified into vertical websites and comprehensive portals. Measured by the number of total cumulative downloads of mobile APPs in this sector, the market share of vertical vendors increased to 85.8% in August 2014 from 77.8% at the beginning of 2014 (Figure 1). The top 3 vendors with the highest number of downloads are ATHM taking 35.2% of the total cumulative download shares (Figure 2), followed by BITA at 29.5% and Xcar at 16.4%. In terms of APP ranking, “Autohome” from ATHM leads the market with 35.2% of download shares followed by “QiCheBaoJiaDaQuan” from BitAuto at 29.5% (Figure 3).


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