T.H. Data Flash – Vipshop – August & 3Q20E: Growth In Apparel And Fashion Picking Up In July And August; Positive For 3Q20 Performance

We are positive into Vipshop’s potential performance in 3Q20E. While fashion category did not enjoy high growth during China’s e-commerce hike in 2Q20, the growth picked up in both July and August 2020 with 18.5% Y/Y and 15.2% Y/Y growth, respectively, which significantly improved from 2.3% Y/Y decline in 2Q20. The newer channels, Fengqiang (疯抢) and KuaiQiang (快抢), are growing channels, and VIPS has been increasing its efforts in these channels.