VIPS: Continuing Efforts of Making VIPS A Better Company By Focusing On Profitability And New Growth Drivers
VIPS will report 2Q19 results on August 14th after the markets close followed by a conference call the next day at 8am EST. Based on our data and calculations, we believe VIPS’s 2Q19 revenue is likely to be slightly above consensus at RMB21.58B (4.1% Y/Y growth) and the high-end of its guidance range of RMB20.7B – 21.7B, or 0% - 5% Y/Y growth. However, the Company’s focus is its profitability. We did not see abnormal spending in sales and marketing. Therefore, we also expect better margins in 2Q19.