T. H. Data Flash – iQIYI Inc. (IQ) – 3Q18: More In-House Produced Content to Drive Paying Member Growth and Better Revenue in 3Q18

  • T. H. Data Flash – iQIYI Inc. (IQ) – 3Q18: More In-House Produced Content to Drive Paying Member Growth and Better Revenue in 3Q18

iQIYI added more in-house produced content, which we believe is a driver for its paying members.  iQIYI had the highest number of in-house produced content and associated video views among its peers. In addition, it also had the highest number of actively viewed content titles and newly added content.

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T.H. Capital is an independent research and investment advisory firm specializing in China. We offer real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects, from China ADRs to international names that have meaningful exposure to the China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
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