T. H. Data Flash – Baidu, Inc. (BIDU) – March 2015: Search Market Share Remained Flat; Mobile App Store and Online Video Apps Continue to be Strong
January 1 – March 31, 2015 Operating Data Highlights:
Data in this report is extracted from publicly available sources and processed with our proprietary methodology.
•The market share for BIDU's search engine was flat in 1Q15 – The daily market share of BIDU remained flat Q/Q at 55.3% in 1Q15, while the search market share of Qihoo (QIHU, $54.00, Buy) increased slightly to 33.6% in 1Q15 from 32.4% in 4Q14. Sogou’s market share declined Q/Q to 9.3% from 10.6% in 4Q14 (Figure 1). The daily pageviews (PVs) of BIDU increased 12.4% Q/Q to 760.2M in 1Q15, while QIHU’s PV also increased 15.7% to 460.5M. Sogou’s quarterly PV declined 0.9% to 128.2M (Figure 2).