T. H. Data Flash – Online Auto Marketing – August 2014: High Overlapping Rate of Registered and Paid New Car Dealers For ATHM and BITA

  • T. H. Data Flash – Online Auto Marketing – August 2014: High Overlapping Rate of Registered and Paid New Car Dealers For ATHM and BITA

Data in this report is extracted from publicly available sources and processed with our proprietary methodology.


The number of new car dealers reached the same level for ATHM and BITA – In July, ATHM’s dealer subscriptions reached 15.9K, exceeding that of BITA (Figure 1) for the first time in its operating history. Even though the number of subscribing dealers decreased slightly to 15.3K in August, it is at a similar level to BITA, according to our proprietary data.


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