VIPS will report 2Q16 results on Monday, August 15 after the market close with a conference call the next day at 8am EST. Based on our data, VIPS is likely to report its revenue better than consensus expectations, but margin may not improve as there are more promotions. However, 3Q16 guidance may be in-line with the Street as our data show that the sold-out SKU days and sold-out rates in July did not outperform compared with 2Q16.……

VIPS is going to report its 1Q16 results on Tuesday, May 17, 2016 after market close and will hold a conference call on Wednesday, May 18, 2016 at 8:00 am. Based on our proprietarydata and calculations, we believe VIPS is likely to report 1Q16 revenue resultat about 44% - 48% Y/Y better than consensus expectation at 43% Y/Y growth.……

VIPS will report 4Q15 results on Wednesday, February 25th before the markets open with an 8am EST conference call. We are expecting VIPS to report 4Q15 revenue better than consensus due to the growth in its SKU-days and better sold-out rate. However, for 1Q16, we don’t expect the company to provide guidance higher than current consensus at 43% Y/Y revenue growth as the company is getting mature. ……

October 1 – December 31, 2015 Operating Data Highlights:Data in this report is extracted from publicly available sources and processed with our proprietary methodology. Please contact us for detailed information.•Relative better growth in the number of SKU days and sold-out SKU days in 4Q15 – When VIPS shortened the duration of each of its sales events from 5 days to 3 days, the duration of the days of SKU display became a variable. Therefore, we introduced a new set of metrics - SKU days and so……

We compared 166 SKUs of 30 cosmetic brands that were listed for sale for the past 180 days on both vip.com and jumei.com platforms, and we find that in general JMEI prices are higher than VIPS. The majority of these brands are international brands including Estee Lauder, Elizabeth Arden, Biotherm, SK-II, Clarins, Clinique and many others (Figure 1). ……

•No large scale promotional activities in 3Q15 - During 3Q15, VIPS did not have any large scale promotional activities, which is the new normal going forward Instead, the company had several small promotions during the quarter, such as: 1) July 9th home products. ; 2) August 25th global products; 3) September 18th IN (fashion brands); 4) August 21st beauty products; 5) September 17th home products, among others (Figure 1).……

January – March 31, 2015 Operating Data Highlights:Data in this report is extracted from publicly available sources and processed with our proprietary methodology. Please contact us for detailed information.•Number of flash sales events and SKUs continued to increase Y/Y in 1Q15 – For 1Q, the number of SKUs increased 102.6% Y/Y and 7.6% Q/Q (Figure 1), while the number of flash sales events increased 103.9% Y/Y and 6.1% Q/Q (Figure 2). For the month of March 2015, the number of flash sales event……

•Number of flash sales events and SKUs continued to grow rapidly in 3Q14  – In 3Q14, the number of SKUs increased 155.8% Y/Y (Figure 1) supported by a 181.4% Y/Y growth in the number of flash sales events (Figure 2). The rapid growth in events and SKUs can be partially contributable to its store wide promotion “撒娇节” on August 15th and 16th. The promotional events on these two days were 10X that of normal days. Also in 3Q14, the number of sold out SKUs grew 76.1% Y/Y (accounted for 23.1% of ……